Habiter une vitrine métropolitaine. Les habitants de Lyon Confluence, entre acteurs et figurants du marketing urbain lyonnais

Abstract : This contribution investigates the social reception of urban marketing through the case of Conflu-ence. Designed as a demonstrator of Lyon's metropolitan excellence, this project comes with intense communication aimed at both French and foreign investors, residents of the city and the neighbourhood. From 22 interviews with Confluence inhabitants, we analyse their relationship to the image under construction of their new area. We discuss these relationships from two ideal-typical figures: the actor and the onlooker. Representing oneself as an actor means adhering to the implemented image policy, benefiting from it and participating to spreading it. Representing oneself as an onlooker is to feel apart from this policy and on the margins of the image of places, to consider oneself as the human part of the setting. Through these figures, we wish to contribute to the reflection on the place of urban marketing in the inhabiting mode of contemporary cities.
Liste complète des métadonnées

https://hal.archives-ouvertes.fr/hal-01854415
Contributor : Ccsd Sciencesconf.Org <>
Submitted on : Monday, August 6, 2018 - 4:00:58 PM
Last modification on : Wednesday, September 19, 2018 - 10:51:43 AM

File

cist2018_habiter_une_vitrine_m...
Files produced by the author(s)

Identifiers

  • HAL Id : hal-01854415, version 1

Citation

Matthieu Adam. Habiter une vitrine métropolitaine. Les habitants de Lyon Confluence, entre acteurs et figurants du marketing urbain lyonnais. CIST2018 - Représenter les territoires / Representing territories, Mar 2018, Rouen, France. 〈hal-01854415〉

Share

Metrics

Record views

121

Files downloads

21