| GATE - Théorie des jeux, choix collectifs et marchés |  |
Journal articles
Should I stay or should I go? Geographic Entrepreneurial Choices in Brazilian Franchising
Abstract : In the broad empirical literature on franchising, performance outcomes of location decisions
appear to be a largely forgotten issue. Yet franchising represents a rich context to study the impact
of geographic entrepreneurial choices. Addressing this “blank spot” in the literature, we deal with
the following question: Is it better for a chain to stay in the same geographic area, or to expand
via distant franchised units? Our econometric estimations on new and unique Brazilian panel
data show that spatial agglomeration of chain outlets leads to higher performance, suggesting
that agglomeration gains outweigh cannibalization and spatial monopoly effects.
Cited literature [100 references]
https://halshs.archives-ouvertes.fr/halshs-01886971
Contributor : Nelly Wirth <>
Submitted on : Friday, November 22, 2019 - 1:51:30 PM
Last modification on : Wednesday, February 3, 2021 - 12:34:02 PM
Contributor : Nelly Wirth <>
Submitted on : Friday, November 22, 2019 - 1:51:30 PM
Last modification on : Wednesday, February 3, 2021 - 12:34:02 PM
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